Insider's Guide: Bordeaux & the Chinese Market

With Tina Xie, Justin Martindale MW
Monday Mar 24 2025

Summary

Whatever happened to the Chinese market and Bordeaux? Going back 15 years or so it was all we seemed to hear about, but in the past few years seems to have dropped out of the news cycle. Does China still maintain the same level of influence in Bordeaux? Or has the Chinese consumer moved on to other things? How does domestic production compete with these prestigious foreign imports? We catch up with Tina Xie, Bordeaux resident and Chinese national to find out.

About the Speaker

Tina Xie made the leap from investment banking to the world of fine wine, gaining extensive tasting experience as a Senior Wine Specialist at The Fine Wine Experience, a leading Burgundy and Bordeaux importer in Hong Kong. There, she worked closely with private clients and premium on-trade outlets, developing firsthand knowledge of the fine wine market. To further deepen her expertise, she pursued the MW program and an OIV MSc in Wine Management, which allowed her to travel extensively and explore global wine regions. Now settled in Bordeaux, she is fascinated by its exceptional wines and unique distribution model.



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