Insider's Guide: How Sweet Bordeaux is weathering the storm of unpopularity

With Wendy Narby
Monday Mar 31 2025

Summary

Sweet Bordeaux wines are undoubtedly some of the finest in the world, but have been chronically unfashionable for a really long time. In this interview we catch up with Wendy Narby who sheds some light on what the future holds for these outstanding wines, and the innovative ways in which producers are evolving their business models to ensure their survival and how they are thriving into the future.

About the Speaker

Wendy Narby is a senior lecturer at the École du Vin de Bordeaux and has been a wine and food consultant in Paris and Bordeaux for over 20 years. Wendy is a long-term resident of Bordeaux and readily shares her passion in the classroom. She describes herself as a “flying wine educator” taking the latest news from Bordeaux across Europe, Asia and the United States.

Wendy also consulted with us to put together the WSG Producer Guide Bordeaux, which you can see here



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